Fidelity AW14 Lookbook
Posted by Lee Goldup on September 10, 2014
Since 1941, Fidelity have been crafting quality outerwear from the finest North American Melton Wool. Based in their factory in Boston, Massachusetts, Fidelty found it roots in supplying Navy Pea and Navy Bomber jackets to the US Navy. The current owners, Gerald and Stewart Webber, spent their teenage years working in the factory with the father, where they learned about the entire manufacture process of these quality designs. Despite the company’s growth, Fidelity have managed to maintain their image as an honest family business, using the finest materials available to them.
The recently shot lookbook emphasises the distinctive features of Fidelity coats, such as their unique anchor embossed buttons and each coat’s trademark Fidelity pin. Focusing on classic silhouettes and drawing from a palate of green and blue that reflects the military roots of the company, the quality of the wool speaks for itself. We are proud to stock a select range of Fidelity coats, such as the Wool Snap Jacket in Midnight Blue and Original US Navy Wool Lined Pea Coat. Look no further for immaculate quality and truly timeless style this winter.