Established in 2004, Pointer was created with the aim of making simple, well-designed casual shoes in response to a market then saturated with increasingly technical trainers and hyped-up limited edition sneakers. Think - what the Wu-tang did to hip hop with clarks and you get the gist folks - Pointer employs people it likes, from artists to interns; based in London, the company is backed by a creative stable of friends and co-conspirators, inspired and informed by everything from art and music to skateboarding and breakfast. The good people of Pointer are nomadic itinerants - they travel in the name of developing a loyal following and produce in the name of quality  - their tireless working has seen them recently collude with such eminents such as Comme des Garcons and Porter.