Velour Clothing started back in 1997 when Per Andersson rummaged through the store of his grandmother's old ready-to-wear shop, which closed in the mid eighties after 50 years of business. He decided to make use of this asset and opened Nostalgi together with a couple of friends. Nostagi's creative customers inspired the Velour team to, in 2002 take the step towards designing their own clothes; and the first Velour Clothing collection was launched in 2005. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe. The style has Swedish west coast influences and addresses curious individuals who have an interest in trends but, unlike the fashion slave, are reflective and make their own interpretation - we have little to add aside from the fact that its not a fabric favoured by J-Lo.