Uniforms for the Dedicated SS14 Lookbook

Posted by Alex Bohea on March 14, 2014

Uniforms for the Dedicated is a new brand coming to The Great Divide store that we’re very excited about. The brand, which formed in 2007, was created by a close-knit group of friends who shared a similar passion for snowboarding and the mountain slopes. Since 2007, their goal has been to create beautiful and timeless men’s fashion, drive the change towards a more sustainable fashion industry and include their customers as part of their extended group of friends.

For this season, Uniforms for the Dedicated have created ‘We’re Not Okay & The Laughing Fox’. Inspired by the self-assured modern man, the brand has updated timeless classics of the menswear era with unique and contemporary twists. There are some signature prints throughout the collection including the laughing fox that will feature in some of products dropping in our store soon. Shot in the beautiful landscapes of Scandinavia, take a look at some of their creations below and be sure to sign up to the newsletter on our homepage to be the first in the know when it hits the store.

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