Tourne de Tranmission SS14 - "Streets Like A Jungle"

Posted by Alex Bohea on March 31, 2014

Rotating transmission is the literal translation of Tourne de Transmission: an analogy for the idea of combining visuals and words with the result of generating a message. In creating statements based on a reaction between word and image and subjecting these to a media-saturated world on what essentially becomes a walking banner, the clothing takes on a new meaning, which corresponds more to the idea of a hard-hitting album or magazine cover than the simple garment it really is. While originally breathing new life into the idea of the slogan t-shirt, Tourne de Transmission's range of Ltd edition casual wear now takes it to a different, socially observant level.

Tourne de Tranmission present their SS14 collection ‘Streets Like A Jungle’ which is now available to buy in the Great Divide store. Taking design inspiration from all corners of modern, youthful cultures, the new season shows an oversized streetwear style approach catering to the young traveller. Working with their classic muted tones, the collection features some fantastic all over prints such as the bold “migration” and “virus” designs.

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