We at The Great-Divide think Wood Wood is the shit, (essential to your wardrobe) and recognise it as one of the top dogs in Scandinavian men’s casualwear. Founded in 2002, by head honcho’s Karl-Oskar Olsen and BSS Jensen, the Copenhagen based brand personifies a laid back mixture of classic street-wear and high-end fashion.
More than a clothing brand they have emerged as a lifestyle that continues to grow organically from strength to strength. The brand has expanded beyond clothing that sees it embark on exhibitions, music collaborations with international artists as well as a bicycle racing team. If you were not already up on the brand, here are a few reasons on why you should be.
Consistent, well shot lookbooks that make sense.
-- Spring / Summer 13 Lookbook
Their collaboration game is on point.
-- New Balance/Babour partnership
They throw parties you wish you were at.
-- The WOOD WOOD x SPOT Pre-Party 2013
You can find the latest pieces from Wood Wood over on our store.