We're adding quite a few new brands to the TGD starting line up for AW13, one of which is YMC.
Y.M.C. (You Must Create) was formed in London in 1996 by Fraser Moss and Jimmy Collins. The pairs aim was to fulfil the increasing demand for functional modern clothing, with the use of high quality fabrics and attention to detail. Taking inspiration from traditional design, whilst adding a forward thinking modern feel, they have established themselves to be one of the most important brands out there.
Here are some of the looks from the AW13 catwalk show from earlier in the year. Keep your eyes peeled as some of the below pieces hit the store soon.