"The AIR MAX ONE was a sort of revelation on how to design a shoe and tell stories through design and of course it sold very well." --- Tinker
Designboom recently caught up with certified design legend Tinker Hatfield. With no introduction needed I’m hoping, otherwise channel your inner sneaker nerd and do some much needed research on Mr. Hatfield. Rant over and assuming you’ve done said suggestion we can now be amigos and proceed.
Responsible for many of Nikes success stories like the Air Huarache range and Jordan brand favorites like the 11’s, Tinkers done it all. With a vast amount of knowledge bombs that he drops in interviews like this, it’s a must read for any fan or anyone who wears trainers (everyone! no exceptions) so get on it and enjoy below. The full interview can be found here.
DB: how did you come to work for NIKE?
TH: my first job with the company was to illustrate a marketing book for geoff hollister in the early 1980s. later I working as an architect I designed retail spaces, which gave me a view into the design culture at the company from the outside. shortly after I joined the NIKE design team.
DB: how do you think your work has changed from early in your career until now?
TH: in the beginning I was trying to be disruptive. like renzo piano with the pompidou center - and being disruptive is one way to call attention to your work and push the envelope. but now I'm thinking more and more about how to create new and interesting designs that are more beautiful and better looking than what's already out there.