YMC, quite what YMC stands for we’ll never know. Maybe it means You Must Create, or maybe it means Your Mum’s Crew. All we know is they’re one of the best brands out of London. Creating intelligent clothing that focuses on wearability. They’re not prone to following trends and in this manner might be called truly modernist.

Here George is wearing the Button/Zip Jacket - so called because it can be either buttoned or zipped or both. It’s a nice little feature, which apparently takes inspiration from one of their archival jackets from the 90s.

This here is the Storm Knit in grey, it’s a bubble knit texture jumper fit for a fisherman going out in stormy weather. 

Finally is the Collar Tab Shirt, nice detailing on this one. As the name suggests, it’s got a collar with a tab on it.

Shop the full collection here

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