Founded in 1908 by Marquis Mills Converse in Malden, Massachusetts, the Converse Rubber Shoe Company initially produced winterised rubber soled footwear for men, women, and children. A major turning point came for the company in 1917 when they introduced the Converse All-Star basketball shoe.

In 1921 basketball player Charles H. "Chuck" Taylor was given a job as brand ambassador and traveling salesman, promoting the shoes all over the United States and in 1923 they added his signature to the All Star patch.

In the 1970's Converse released the Jack Purcell which was originally designed in 1935 by Canadian badminton player of the same name.

These two silhouettes went on to become two of the most recognisable shoes of the 20th century.