Asics (Onitsuka Co. Ltd) was founded in 1949 by Mr. Kihachiro Onitsuka in Kobe, Japan. The company first manufactured basketball shoes in order to meet the needs of the nation’s rising basketball stars.

He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."

In the 90's ASICS introduced a number of high-tech innovations and established themselves as a technological leader in the footwear industry. In 1994 they introduced the very successful GEL-KAYANO.

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