New to The Great Divide this season, London-based brand Folk have become renowned for their uncomplicated designs crafted with elegance.

Founded in 2001, creative director Mr. Cathal McAteer articulates the brand’s ethos through his claim that “We do not try and re-create the wheel in terms of styles but focus on developing our own fabrics, trims and design details to create easy wearing garments with that little bit of something extra”. This sentiment can be felt throughout their collections, offering pieces that are recognised by their thoughtfully minimalist style and quietly unconventional design detail.  The brand produce clothing that has the wearability of everyday, but with a focus on simple shapes cut from premium fabrics, finished with meticulous detailing.

Folk are establishing themselves as one of the most innovative British brands of the moment, making them another exciting addition to The Great Divide’s Autumn/Winter ’14 collection. With a hand selected range that emphasises the simplicity and subtle playfulness of the brand’s refined design ethos, look no further for clean, understated style this season.