In 2002 Silas Adler founded the Danish brand Soulland. Starting out specialising in print t-shirts, it has quickly developed in to a full-scale men’s wear brand known through out the world. Soulland’s design aesthetic is rooted in traditional Scandinavian craftsmanship and through great attention to the detailing of the clothes. Classic menswear is reinterpreted with a present-day aesthetic. This approach is recognizable in key Soulland items such as the Adler Fedora, which merges a classic fedora hat with a baseball cap.

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