Uniforms For The Dedicated

Uniforms for the Dedicated is a new brand coming to The Great Divide store that we’re very excited about. The brand, which formed in 2007, was created by a close-knit group of friends who shared a similar passion for snowboarding and the mountain slopes. Since 2007, their goal has been to create beautiful and timeless men’s fashion, drive the change towards a more sustainable fashion industry and include their customers as part of their extended group of friends.

For this season, Uniforms for the Dedicated have created ‘We’re Not Okay & The Laughing Fox’. Inspired by the self-assured modern man, the brand has updated timeless classics of the menswear era with unique and contemporary twists. The collection is now available on the store.