Beams Plus
The icon of Japanese Ivy League and Americana vibes is finally here at TGD. Everything we base our aesthetic and modern day Americana vibe on is cemented in Beams +, simply put, they are our clothing heroes.
The story started back in 1976, when the brand opened a 231 square foot store within another store in the heart of Harajuku, Tokyo. The idea for the brand was simple, to give the city of Tokyo and beyond a totally authentic taste of Preppy and Ivy League America, importing fashion and homeware from across the pond in there tiny retail store that resembled a UCLA student dorm room. Fast forward to 1999, and the iconic Beams Lifestyle store also became a menswear brand, calling itself BEAMS PLUS. For the last 25 years, the brand has focused on re-producing and adapting classic and heritage clothing from the glory years of Varsity and preppy culture (40’s - 60’s), focusing on cardigans, military style chinos, sweats, a vast array of button down shirts and some of the best jackets and outerwear you will ever see. The attention to detail, large collections and very small distribution channels outside of Japan mean only a handful of stores and retailers across the globe stock this iconic brand. Here at TGD we are proud to be a stockist, thank you Beams +.
