Privacy Policy
PRIVACY NOTICE
Data privacy is of high importance for 52nd State and we want to be open and transparent with our processing of your personal data.
We therefore have a policy setting out how your personal data will be processed and protected.
Who is the controller of your personal data?
The British company, 52nd State Limited (“52nd State”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.
52nd State Ltd
Two & A Half Roman Way
London
N7 8XG
UK
Where do we store your data?
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.
For transfers outside the EEA, 52nd State will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.
Who can access your data?
Your data may be shared within the 52nd State group. We never pass on, sell or swap your data for marketing purposes to third parties outside the 52nd State group.
Data that is forwarded to third parties, is only used to provide you with our services. You will find categories of third parties under every specific process below.
What is the legal ground for processing?
For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.
What are your rights?
Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact 52nd State and we will provide you with your personal data via e-mail.
Right to portability:
Whenever 52nd State processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.
Right to rectification:
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.
If you have a 52nd State account you can edit your personal data under your account and membership pages.
Right to erase:
You have the right to erase any personal data processed by 52nd State at any time except for the following situations:
*you have an ongoing matter with Customer Service
*you have an open order which has not yet been shipped or partially shipped
*you have an unsettled debt with 52nd State, regardless of the payment method
*if you are suspected or have misused our services within the last four years
*your debt has been sold to a third party within the last three years or one year for deceased customers
*your credit application has been rejected within the last three months
*if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes
Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on 52nd State's legitimate interest. 52nd State will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.
Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.
You can opt out from direct marketing by the following means:
* following the instruction in each marketing emails
* by editing the settings of your 52nd State account
Right to restriction:
You have the right to request that 52nd State restricts the process of your personal data under the following circumstances:
* if you object to a processing based 52nd State’s legitimate interest, 52nd State shall restrict all processing of such data pending the verification of the legitimate interest.
* if you have claim that your personal data is incorrect, 52nd State must restrict all processing of such data pending the verification of the accuracy of the personal data.
* if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
* if 52nd State no longer needs the personal data but it is required by you to defend legal claims.
How can you exercise your rights?
We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at info@thegreat-divide.com
Right to complain with a supervisory authority:
If you consider 52nd State to process your personal data in an incorrect way you can contact us. You also have the right to raise a complaint to a supervisory authority.
Updates to our Privacy Notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.
ONLINE PURCHASE
Why do we use your personal data?
We will use your personal data to manage your purchase online at 52nd State by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items.
We will use your personal data to manage your payments.
We will also use your data in order to handle complaints and warranty matters for products.
Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners.
We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.
What types of personal data do we process?
We will process following categories of personal data:
- Contact information such as name, address, e-mail address and telephone number payment information and payment history
- Credit information
-
Order information
If you have a 52nd State account we will also process your personal data submitted in relation to the account or membership such as: - Account or membership ID
- Shopping history
Who has access to your personal data?
Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above, companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.
Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.
What is the legal ground to process your personal data?
The processing of your personal data is necessary for 52nd State to fulfil the service of managing and delivering the order to you.
How long do we save your data?
We will keep your data as long as you are an active customer.
Automated decision making:
When you apply for credit as a method of payment we will perform an automated decision-making process regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.
DIRECT MARKETING
Why do we use your personal data?
We will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail.
In order to optimise your experience of 52nd State we will provide you with relevant information, recommended products, send you reminders of products left in your shopping bag and send you personalised offers. All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.
What types of personal data do we process?
We will process following categories of personal data:
- Contact information such as e-mail address, telephone number and postal code
- Gender (if you choose to provide that to us.
-
What products and offers you have clicked on
If you have a 52nd State account we will also process your personal data submitted in relation to the account and membership such as - Name
- Address
- Age
- Shopping history
Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing.
We never pass on, sell or swap your data for marketing purposes to third parties outside the 52nd State group.
What is the legal ground to process your personal data?
The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, including catalogues, that will be sent to you based on our legitimate interest.
Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time and also object to direct marketing.
When you do so, 52nd State won't be able to send you any further direct marketing offers or information based on your consent.
You can opt out from direct marketing by the following means:
- Following the instruction in each marketing post
How long do we save your data?
We will keep your data for direct marketing until you withdraw your consent.
For e-mail marketing we will consider you an inactive customer if you haven't opened an e-mail within the last year.
After this time period your personal data will be deleted.
52nd State ACCOUNT
Why do we use your personal data?
We will use your personal data to create and manage your personal account in order to give you a personalised and relevant experience at 52nd State.
We will provide you with your order history, details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you've purchased from uIn order to provide you with relevant product recommendations 52nd State will process your navigation and browsing on our Digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.
What types of personal data do we collect?
We will always process your e-mail address and password that you submit to us when you sign up for 52nd State account.
We will process following categories of personal data if you choose to provide it to us:
- Contact information such as name, address, telephone number
- Date of birth
- Gender
- Country
- Account settings
-
Encrypted payment card information
We will process the following categories of personal data if you make a purchase - Order history
- Delivery information
-
Payment history
We will also process the following categories of personal data connected to your cookies - Click history
Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to optimize the website we use, website agencies and analysis tools for product rating.
What is the legal ground to process your personal data?
The processing of your personal data for your account is based on your consent when you create your 52nd State account.
The processing of your personal data provide you with relevant product information is based on our legitimate interest.
Your right to withdraw your consent:
You have the right to withdraw your consent from the processing of your personal data at any time. When you do so your account will cease to exist and 52nd State will not be able to provide you with the services mentioned above.
How long do we save your data?
We will keep your data for as long as you have an active 52nd State account.
You have the right to terminate your account at any time, if you choose to do so your account will cease to exist and you will be considered inactive. We will keep your personal data if there are any legal requirements and if there is an open dispute.
After your account has been terminated your data will be deleted.
Your right to object to processing of your data:
You have the right to object to processing of your personal data that is based on 52nd State's legitimate interest by contacting info@thegreat-divide.com. Your account will then be deleted and we will not be able to carry out our services to you.
Why do we use your personal data?
We will use your personal data to create and manage your membership and to give you a personalised and relevant experience of 52nd State.
We will register and manage your points based on your purchases, send you information regarding your points and rewards such as discounts and events.
We will also use your personal data for invitations for events and competitions and 52nd State member discounts and additional services.
We will provide you with your order history and details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and enable you to rate and review the products you've purchased from us.
In order to provide you with relevant product recommendations 52nd State will process your navigation and browsing on our Digital platforms, your shopping history and product reviews as well as the data you have submitted to us through your account.
If you have not opted-out for direct marketing we will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and mail.
What types of personal data do we collect?
We will process the following categories of personal data that you submit to us when you sign up for 52nd State.
- Identification data such as e-mail address and password
- Contact information such as name, postal code, e-mail address
- Date of birth
- Gender
- Membership ID
- Telephone number (if you choose to provide it to us)
- Address (if you choose to provide it to us)
- Account settings
-
Encrypted payment card information
We will process the following categories of personal data if you make a purchase - Order history
- Delivery information
-
Payment history
We will also process the following categories of personal data connected to your cookies - Click history
Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above and for event booking as we use event booking tools and to optimise the website, as we use website agencies. For product ratings we use analysis tools and moderating and publishing agencies. To distribute marketing we use communication and marketing distribution suppliers.
What is the legal ground to process your personal data?
The processing of your personal data is necessary to fulfil the service of the 52nd State Membership.
Collecting your personal data when creating and managing you 52nd State membership is required to fulfil our commitments according to the membership agreement.
If you don't submit your personal data we won't be able to provide you with the membership or the services of the 52nd State membership.
How long do we keep your data?
We will keep your data for as long as you have an active membership.
You have the right to terminate your membership at any time. If you choose to do so your membership will cease to exist.
After the membership has been terminated your data will be deleted.
We will keep your personal data in there are any legal requirements and if there is an open dispute.
Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. If you object to direct marketing we will cease to process your personal data for that purpose and will cease to send out marketing material based on the (52nd State) Club membership. If have signed up for newsletters you will still receive direct marketing based on your consent.
CUSTOMER SERVICE
Why do we use your personal data?
We will use your personal data to manage your queries, to handle complaints and warranty matters for products and technical support matters through e-mail, our chat function, telephone and through social media.
We may also contact you if there is a problem with your order.
What types of personal data do we process?
We will process any data you provide to us, including the following categories
- Contact information such as name, address, e-mail address and telephone number
- Birth date
- Payment information and payment history
- Credit information
- Order information
- Account or member number
Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above.
What is the legal ground to process your personal data?
The processing of your personal data is based on 52nd State’s legitimate interest.
How long do we keep your data?
We will keep your data for 100 days for telephone and e-mails logs and correspondence and for 12 months for case management.
Your right to object to processing based on legitimate interest:
You have the right to object to the processing of your personal data that is based on 52nd State's legitimate interest. 52nd State will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.
COMPETITION
Why do we use your personal data?
We will process your data when you enter our competitions. Your personal data will be used for 52nd State to contact contestants regarding the competition, before and after an event, to identity contestants, verify the age of contestants, to contact winners, deliver and follow up on prize deliveries.
What types of personal data do we process?
We will process following categories of personal data:
- Contact information such as name, address, e-mail address and telephone number
- Age
- Information submitted in the contest
Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to shipping suppliers for delivery of prizes.
What is the legal ground to process your personal data?
The processing of your personal data is based on your consent when you choose to enter a competition.
Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time. When you do so 52nd State, will not be able to provide you with the services mentioned above.
How long do we save your data?
We will keep your personal data for 45 days after the competition has ended.
DEVELOPMENT AND IMPROVEMENT
Why do we use your personal data?
We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymised data.
This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general.
The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries.
In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.
What types of personal data do we process?
We will process following categories of personal data if you have chosen to provide it to us:
- Customer number
- Date of birth
- Gender
- Country
-
Account settings
We will process the following categories of personal data if you have made a purchase: - Order history
- Delivery information
-
Payment history
We will also process the following categories of personal data connected to cookies: - Click history
Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.
What is the legal ground to process your personal data?
The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.
How long do we save your data?
We will keep your data for as long as you have an active 52nd State account or membership.
After your account or membership has been terminated your data will be deleted.
Your right to object to the processing of your data:
You have the right to object to the processing of your personal data that is based on 52nd State's legitimate interest, by contacting info@thegreat-divide.com. Your account will then be deleted and we will not be able to carry out our services to you.
Why do we use your personal data?
We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymised data.
This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general.
The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries.
In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.
What types of personal data do we process?
We will process following categories of personal data if you have chosen to provide it to us:
- Customer number
- Date of birth
- Gender
- Country
-
Account settings
We will process the following categories of personal data if you have made a purchase: - Order history
- Delivery information
-
Payment history
We will also process the following categories of personal data connected to cookies: - Click history
Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.
What is the legal ground to process your personal data?
The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.
How long do we save your data?
We will keep your data for as long as you have an active 52nd State account or membership.
After your account or membership has been terminated your data will be deleted.
Your right to object to the processing of your data:
You have the right to object to the processing of your personal data that is based on 52nd State's legitimate interest, by contacting info@thegreat-divide.com. Your account will then be deleted and we will not be able to carry out our services to you.
FULFILMENT OF LEGAL OBLIGATIONS
Why do we use your personal data?
We will use your personal data to comply with obligations in laws, court rulings and decisions from authorities.
This includes using your personal data to collect and verify accounting data to comply with our book-keeping rules.
What types of personal data do we process?
We will process following categories of personal data
- Customer number
- Order number
- Name
- Postal address
- Transaction amount
Who has access to your personal data?
Your data will be shared within the 52nd State group
What is the legal ground to process your personal data?
The processing of your personal data is necessary for 52nd State to fulfil its legal obligation.
How long do we save your data?
We will save your data in compliance with the book-keeping rules in your country.
PREVENTION OF MISUSE AND CRIME
Why do we use your personal data?
We will use your personal data for loss prevention management by securing that terms and conditions are being followed and to detect and prevent misuse of our services.
We will also use your personal data via video surveillance for security reasons. This data will be used to be able to follow up on incidents and to prevent and report criminal offences in our stores.
Your personal data will be used to prevent and investigate abuse of our services online and losses and fraud, by analysing online shopping behaviour.
What types of personal data do we process?
We will process the following categories of personal data:
- Contact information such as name, address, telephone number and e-mail address
- Membership ID
- Customer number
- Order history
- Delivery information
Who has access to your personal data?
Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting.
Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.
What is the legal ground to process your personal data?
The processing of your personal data to prevent misuse of our services is based on our legitimate interest.
How long do we save your data?
We will keep your data for the time we need to prevent and/or report potential fraud and other offences.
Your right to object to the processing of your data:
You have the right to object to the processing of your personal data that is based on 52nd State's legitimate interest by contacting joe@thegreat-divide.com. Your account will then be deleted and we will not be able to carry out our services to you.
COOKIES
A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookie.
How do we use cookies?
We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in.
We will use cookies to save your favourite products.
We use session cookies for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.
We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimise our site and to present you with relevant marketing material.
Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon.
We also use third-party cookies which performs cross-site tracking in order for us to give you marketing in other sites/channels.
What types of personal data do we process?
We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or Club membership, if you are logged in to your account or the 52nd State Membership.
Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the services mentioned above, analysis tool in order to collect statistics to optimise our site and present you with relevant material.
What is the legal ground to process your personal data?
We will only connect your cookies to your personal data if you are logged in to your 52nd State account or the 52nd State Club.
If you are logged in to your account the legal ground is based on our legitimate interest.
If you are logged in to 52nd State Club the legal ground is fulfilment of the 52nd State Club terms and conditions.
How long do we save your data?
52nd State does not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.
Adobe Analytics, Doubleclick, Google Analytics, Google Adwords, Pinterest, Facebook, Instagram, Twitter
Sometimes we'll advertise on third-party websites. Cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.
Cookies and social-media tools
If you ‘share’ 52nd State content with friends through social networks – such as Facebook, Pinterest and Twitter – you may be sent cookies from these websites. 52nd State doesn’t control the settings of these cookies and is not responsible for how these cookies work.
Flash cookies
52nd State may display video content using Adobe Flash Player, delivered by Youtube. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user. Flash cookies are stored on your device in much the same way as other cookies but they’re managed differently by your browser.
If you wish to disable or delete a Flash cookie, go to: https://www.adobe.com/uk/privacy/opt-out.html
Please note that 52nd State is not responsible for the content of external websites. If you do disable Flash cookies, you will be unable to access certain content (such as videos) on the website.
Managing cookies
Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help.
If you’d prefer to restrict, block or delete cookies from 52nd State, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.
Managing your settings will differ depending on the type and version of web browser you use. The instructions below apply to Microsoft Windows, with the exception of Safari, which is only for Mac, and may vary in different devices.
Google Chrome
Click the three horizontal bars in the top right of your browser window
Click to open the Settings tab
Click Show advanced settings to view the Privacy section, then click on Content settings
In the Cookies section, you can choose from the following settings:
Allow cookies by default
Keep cookies only until you close your browsing session
Block cookies by default
Make exceptions for cookies from specific websites or domains
Manage and delete existing cookies
Microsoft Internet Explorer 9.0,10,11
Click the cog icon in the top right of your browser window
Click Internet Options
Click on the Privacy tab
You can set the slider to Medium, High or above to restrict the setting of cookies
Mozilla Firefox
Click the three horizontal bars in the top right of your browser window
Select Options, then click on the Privacy tab
In the History drop-down box, select: Firefox will use custom settings for history
You can choose from the following settings:
Accept cookies from sites
Accept third-party cookies (Always, From visited or Never)
Click Show Cookies to manage and delete existing cookies
Safari
Click Preferences in the Safari menu in the top left of your browser window
Click to enter the Privacy tab
In the Cookies section, you can choose from the following settings:
Always block cookies by default
Allow cookies from current website only
Allow cookies from websites I visit
Always allow cookies by default
View Remove All Website Data to manage and delete existing cookies
Opera
Click Settings in the Safari menu in the top left of your browser window
Type ‘cookies’ into the search box
In the Cookies section, you can choose from the following settings:
Allow cookies by default
Keep cookies only until you close your browsing session
Block cookies by default
Block third-party cookies and site data
Click Manage exceptions or All cookies and site data to manage and delete existing cookies
All other browsers
Please consult your documentation or online help files.
iPhone device, Safari browser
Open Settings App
Select Safari In Privacy & Security sub-menu, you can block all cookies
Android device, Chrome browser
Open Chrome Go to More menu > Settings > Site settings > Cookies to disable them
52nd State iPhone and Android Apps – clearing app cookies
Uninstall the App from the phone
Reinstall it