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With a mission to craft effective and harmonious products, IYSO stands as a South Korean sneaker brand that firmly believes in shaping and creating its products through a unique perspective. Maintaining an independent approach to product research and development from its inception, Jamie Lee, the Creative Director of IYSO, strives to imbue the sneakers with the distinctive characteristics of nature and culture, reflected in their form, materials, and intricate details. Whether it's the iconic 'Halo' or the innovative 'Mercury' line, IYSO draws inspiration from originality, with designs that bridge the realms of the past, the present, and the future.
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